Copywriting for gym fitness

You don’t need to force yourself to be a fitness blogger, nor do you need to match the training volume of professional players. Finding a rhythm that can be embedded in your current life and can last for more than 3 years is the core of not getting a card in vain.

When I applied for the annual membership card for the first time the year before last, I was brainwashed by the online copy "Practice six times a week and transform in three months." I squatted until I was shaking when walking down the stairs. I practiced shoulder press until I couldn't lift my arms to comb my hair. I calculated my protein and carbohydrate intake every day. Three months later, the fever reached 39 degrees. The doctor said that overtraining had destroyed the immune system. Only then did I realize that most of those copywriters that frequently tell you to be "self-disciplined to the extreme" are written for people who don't have to work 9 to 5 and have time to sleep for 8 hours and have a nutritionist prepare meals. How can ordinary office workers have such conditions?

In fact, the two directions that are very noisy in the fitness circle now have completely different approaches when it comes to copywriting: One group pursues "no training without weights", saying that if you don't touch strength or weight, it is equivalent to training in vain, you can't build muscles, and you can't improve your metabolism, which is a waste of time;

Both of these statements are actually correct, but they are suitable for different groups of people. The little girl 996 in my department is so tired after get off work every day that she doesn’t even want to eat, so she just wants to find a place to sweat and relieve her shoulder and neck pain. If you ask her to spend an hour learning deadlifts and remembering the weight between sets, she will definitely give up after going there twice. Now she goes to the gym every day to ride the elliptical machine for 40 minutes, while watching variety shows she has not finished watching. She has lost 7 pounds in three months, and the high blood fat index in the physical examination has dropped a bit. Do you think this is useful?

On the other hand, my buddy who loves to lift weights is interested in body contouring. He doesn’t feel tired after spending two hours in the gym after get off work. Now he has developed his chest and abdominal muscles. He looks so good wearing a T-shirt in the summer. He thinks that training without weights is a joke. This is no problem. After all, he enjoys it and can stick to it.

The most annoying thing is the copywriting that sells anxiety, such as "Build your vest line in 30 days" and "Lose 10 pounds in 7 days". If this is such a good thing, it has already been sold like crazy, right? The friends around me who have really developed a clear vest line are not very high in body fat. They have also controlled their diet and practiced regularly for more than three months. Those quick examples were either taken with dehydration before the game, or the waistline was stretched in the P-picture. If ordinary people believe it and do not see the effect after practicing for half a month, they will most likely give up directly, which will not be worth the gain. There are also those who claim that "training 1 kilogram of muscle will help you lose weight while lying down." Don't take it seriously. The professional data is there. In the resting state, 1 kilogram of muscle consumes about 100 more calories a day, which is almost half a bottle of iced Coke. The muscles you gain after half a day of training are really not enough for you to eat one more bite of cream cake.

Last week I met an aunt at the gym. She is 56 years old. She comes every afternoon and does shoulder and back exercises for 20 minutes in the fixed equipment area, and then walks on the treadmill for 10 minutes on an incline. After the exercise, she picks up her grandson from school. She said that after practicing for almost two years, it used to be painful to raise her arms when doing square dances. Now she can move flexibly in any movement, and she does not pursue any waistline muscle mass, as long as she is comfortable. You see, this is the true meaning of most people going to the gym. There are not so many "musts" and "shoulds".

I am now adjusting to a Buddhist style. I go there three or four times a week, and practice for 40 minutes at a time, either on the shoulders or hips or legs. I just need to do standard movements. I don’t force myself to hit heavy weights. After training, I ride on the elliptical machine for 10 minutes and then go home. After half a year, it bothers me. The shoulder and neck pain I suffered from working for several years has mostly healed, and my jeans have loosened half a size. The most important thing is that I don’t feel that going to the gym is a burden at all. When I want to catch a fish, I just stretch for a while, and if I don’t want to exercise, I just don’t go, and I don’t feel guilty about “wasting money”.

In the final analysis, the gym is a place that provides you with venues and equipment. The essence of all fitness copywriting should be to help you find a rhythm that suits you, rather than putting shackles on you. If you go there and just want to lie down in the yoga area for half an hour to stretch and relax, then this card is worth it. After all, you will only want to go a second time when you feel comfortable, right?