Gym fitness circle of friends copywriting

The essence of the copywriting in the gym circle of friends that can make you like it without being criticized for "pretending to be X" is to "accurately match your current fitness stage + the true expression of your audience circle". There is no universal template, only the optimal solution that suits your status.

The little sister who just applied for the card last week did squats for the first time yesterday. After practicing, she went down the stairs and held on to the handrail, shaking like chaff. She took a photo of her crooked high-heeled shoes and the heel. I found out that I was here to contribute to the gym - I just broke off the pedals on my spinning bike and I paid fifty cents." The comments below were filled with laughter. Even the leaders of her company came to join in the fun and asked, "The quality of the pedals in the gym is so poor? Do you need to report a work-related injury?" Some people also think that novices should set a flag as soon as they enter the game, and directly post "Punch in on day 1 of practicing the vest line in 30 days" and find a supervisor openly. Of course, there is no problem. The premise is that you can really persist until the 30th day. Otherwise, you will stop updating on the third day. Next time you post to Moments about eating hot pot, you will only be poked by people saying "Oh, how are you practicing your vest line?"

I know a powerlifting enthusiast who has been practicing for more than half a year. He broke the PR of 140kg in the deadlift last week. He didn’t take any photos of his congested arms or half an hour of microdermabrasion in the mirror. Instead, he took a pile of barbell plates with the caption: “The weight I lifted today = the three boxes of bottled water I carried home last week + my 10-pound fat cat. Thank you to the cat owner for jumping on me every day to train my core.” Ordinary friends can understand the joke, and the fitness partner directly posted 666 in the comment area to ask when he would reach 150, without any delay on either side. Of course, if 80% of your circle of friends are fitness enthusiasts, it’s perfectly fine to just throw out the data like “deadlift 140kg, no need to use the lock grip next time”. No one will think you’re faking it, but people who know more about it will know how many nights of back training you have spent behind the scenes, and there will be people who come over to ask you for tips.

On the other hand, those who have been practicing for a year or two are posting more and more casual content. A few days ago, I saw a coach friend posting on WeChat Moments. The photo was of the sunset leaking through the floor-to-ceiling windows of the gym. He was holding half a bottle of electrolyte water in his hand. The caption was, "My biceps are not congested today. The cold noodles and sesame paste sold downstairs are quite filling." It made me feel relaxed. There are also those who like to be funny. They took a picture of their blood-congested arm posing side by side with the arm of a friend with a thin dog who just applied for a card next to him. The caption was "Today's KPI was completed: I tricked my friend into applying for a card. The 200 yuan in cash back from the old one and the new one is just enough for us to have barbecue tonight." It's so real.

There has been a long-standing controversy about whether posting on fitness WeChat Moments is just pretentious. Yipai felt that the circle of friends was originally his own place. After practicing for two hours, he sweated through two clothes and broke through the weight that he had been stuck for two months. He wanted to record what happened? I didn’t eat other people’s rice. The other group is not unreasonable. Eight out of ten posts on Moments are photos of fitness that were taken in half an hour in the mirror. The accompanying text is "Self-discipline gives me freedom" and "How can I control my life if I can't even control my weight." After reading for a long time, I will really get tired of aesthetics, especially if there are friends in the Moments who are suffering from weight anxiety. This kind of words is really painful.

I have fallen into this trap before. When I was just working out, I would follow the trend and post "Punch in for 1 hour of chest training today". As a result, my mother immediately commented, "Are you tired from work and your chest hurts? Do you want me to send you some donkey-hide gelatin to replenish your body?", which made me laugh and cry. Later, I learned the lesson and either posted funny memes to put my family members into groups that they would not read, or added content that the elders could understand, such as "I ran five kilometers in the gym today, so I can eat two bowls of your braised pork for dinner with peace of mind." My mother gave me a backhand like and said, "Eat more, don't be tired."

You don’t have to worry about what to wear with it. When you really don’t have any ideas, just take a picture of the sweat-soaked corners of your sportswear and match it with a sweaty expression, which is better than copying the same chicken soup. After all, you work out for your own pleasure, and you post on Moments for your own pleasure. As long as you don't deliberately disrespect others, you can be happy as long as you like.