Copywriting for home fitness circle of friends

Don't be too conceited to have a perfect and self-disciplined persona. Be as real as you want. It's enough that you don't feel embarrassed after posting and can still accumulate some small positive feedback.

Last month, during the lockdown, I danced 12 minutes of happy HIIT with Pamela. After taking off my shoes, I found that the soles of my socks were completely soaked. I took a picture of wrinkled socks with a rolled-up yoga mat, and captioned it, "Pamela's 12 minutes was faster than my last time." I ran three subway stops at eight in the morning and still paid for my socks🤦‍♀️". Within ten minutes after I posted it, a bunch of friends came out to comment. Some said that they could squeeze out the water from their sports bras after dancing, and some asked me to follow the training version - oh yes, no one asked for the socks link.

I have been in trouble before. When I first decided to do home fitness, I searched a bunch of "high-end fitness copywriting", such as "self-discipline gives me freedom" and "today's sweat is tomorrow's waistcoat line". I posed for half an hour to take a picture of a combination of yoga mats, protein powder, and sports watches. Within two hours of posting it, I lay on the sofa and ate fried chicken. Later, I found that post in Moments and was so embarrassed that I wanted to delete it on the spot. After that, I realized that posting this kind of thing is to leave a small mark for myself, and it is not to submit KPIs to the boss, so there is no need to be so perfect.

I was afraid of being called "Versailles" or "pretending to be self-disciplined", so I could totally go for the joke route. I practiced three sets of Bulgarian split squats a while ago. The next day, I was walking slowly while holding on to the stair railing. My neighbor caught me and asked me if I had just had the cast removed. I went back and took a short video of myself moving in a hair tie, with the caption "Sequelae of butt and leg day, whoever practices it will understand😅". The comment section was full of the same moans, and no one thought I was faking it. If you don't want to be too ostentatious, just take a picture of half a bag of tomato-flavored potato chips piled next to a yoga mat, and add the words "Practice for 15 minutes, reward yourself with 3 slices, and you will make a profit without losing any money." This not only records the progress, but also puts no psychological burden on you.

I have come across two completely opposite opinions before. One is that "posting on WeChat when you are working out is equivalent to half of your training, and it is easier to stick to it if you check in publicly." The other is that "all those who really work out are busy practicing, so whoever has nothing to do is post on WeChat."

If you already have a certain training foundation and want to communicate with your colleagues, you can definitely share some real training details. My friend couldn't find a kettlebell of suitable weight at home, so he collected two 5L barrels of peanut oil and did 8 sets of deadlifts. He took a picture of the oil barrels and dumbbells, and said "The core is stable, but I almost spilled the oil and my mother scolded me." People who know the skill will know that this is real practice at a glance, and it is very down-to-earth. Don’t be embarrassed if you are just starting out. My colleague was doing aerobics with Liu Genghong for the first time. She posted something like, “Others kicked the shuttlecock while I kicked the air. I stepped on my cat three times in half an hour. The cat will hide when it sees me.” It was cute and true. Even the boss who usually doesn’t like it left her a haha.

By the way, a reminder, don’t deliberately pose for forty minutes just to post on WeChat Moments. You actually practiced for less than ten minutes. After posting, you still have to reply to comments one by one. It is more tiring than working out. Posting on WeChat Moments is a fun addition to working out. Don’t get it wrong. If you want, you can post a selfie with your hair in a mess after practicing and say “I just had a fight with Pamela and it was a draw.” No one will care. The most important thing is to feel happy.