How to open a posture correction studio

If you want to open a posture correction studio that can sustainably make profits, the most important prerequisite is not to find decoration or negotiate a venue, but to first have "compliance qualifications" and "core technology that can produce visible results" in your own hands. If one of these two is missing, you will have to close the business within half a year.

This is not an alarmist statement. Last year I saw a studio in Guangzhou that opened in the Tianhe business district. It spent more than RMB 500,000 on renovations and all the equipment was imported. As a result, the three partners all had Internet backgrounds and had no skills themselves. The quality of the rehabilitation therapists they recruited varied. After three months of working, there were a lot of bad reviews, and in the end the transfer fee was not recovered. Nowadays, there is a fierce debate in the industry about whether to affiliate with medical institutions. Some people think that it is necessary to affiliate with medical aesthetic institutions or rehabilitation departments of community hospitals. This can not only solve compliance problems, but also gain the trust and endorsement of the hospital, which can double the conversion rate. ； There are also studio owners who are deeply involved in the community who think it is not necessary. As long as they have formal qualifications as rehabilitation practitioners and open downstairs among residents, the cost of relying on referrals from regular customers is much lower than being affiliated, and the profits are actually higher. In fact, both paths can be taken, it depends on which one is more suitable for the resources in your hand.

I used to know a sports rehabilitation therapist who was a former provincial team member. He opened a small studio of 30 square meters in Gongshu District, Hangzhou. At the beginning, he didn’t even have a sign. He relied on referrals from athletes and fitness enthusiasts who had served him before. An evaluation and a single shoulder and neck adjustment were 99 yuan each time. After taking a comparison photo of the front and side on the spot, customers can directly see that the angle of their rounded shoulders has become smaller, and the problem of forward head protrusion has improved. In the first month, there were more than 20 customers who applied for the season card. In the third month, they paid back their money. Now they have opened a second branch, which is only less than 100 square meters.

Don't believe those "senior posture manager" certificates sold by those organizations. Those certificates that cost thousands of dollars and can be obtained within 7 days are all useless paper. They are of no use in case of customer complaints or industrial and commercial inspections. If you want to do it seriously, you can either take the "Rehabilitation Therapist Qualification Certificate" issued by the National Health Commission. If you want to do bone-setting adjustment projects, you must also have the "Traditional Chinese Medicine Practitioner Qualification Certificate." If you don't want to take the exam, then recruit technicians with formal qualifications. The responsibilities should be clearly divided in the contract. However, if anything goes wrong, it’s all up to the boss. You may have heard about the Internet celebrity studio in Shanghai last year. Three bloggers pooled their money to open a shop. The technicians worked all in 7 days. They adjusted the customer’s spine and caused a lumbar protrusion. Not only did they lose more than 200,000 yuan, but the shop was immediately closed down, and the reputation was ruined.

As for the issue of franchising that everyone is struggling with, everyone has their own opinions. Newbies who want to be lazy think that franchising is better because they don’t have to figure out how to operate it themselves, and the brand can also provide some traffic support. However, most experienced practitioners advise you not to do it. 90% of posture correction franchises on the market are just for making quick money. They will charge you ten The franchise fee of tens of thousands, the training provided is only superficial, and you have to find the customers yourself, which is equivalent to spending a lot of money to buy a useless brand. If you really want to get into the industry, it is better to work in a mature studio for half a year, and understand the technology, operations, and customer acquisition logic before starting a business. The probability of being scammed can be reduced by more than half.

When it comes to choosing a venue and buying equipment, you don’t have to worry too much, and you really don’t have to stick to the core business district. I have seen one opened next to the gym, which mainly helps fitness enthusiasts correct posture problems caused by exertion, and I have also seen one opened opposite the middle school, which specializes in adjusting children’s low shoulders and scoliosis. The business is better than those in the business district. After all, parents are now much more anxious about their children’s posture than adults themselves. There is no need to spend money on expensive equipment from the beginning. A thousand-dollar posture assessment form, a mobile phone that can take high-definition comparison pictures, plus basic fascial guns, foam rollers, and chiropractic beds are enough to survive the start-up period. What customers pay is to see their own changes, not how high-end the equipment in your store is.

To put it bluntly, this industry is essentially about craftsmen relying on technology. If you come in with the mentality of making quick money, you will most likely lose all your money. If you really focus on honing your skills and achieving the results for each customer, you don’t have to worry about customer sources at all. Recommendations from old customers are enough to keep you busy.